Breakthrough event provides latest data, analysis, and best practices in Marketing, Editorial/Production, Digital Asset Management, and Rights and Royalties. One-day, two events, limitless opportunity.
NEW YORK – June 3, 2013 – Digital Book World (www.digitalbookworld.com) and Publishers Launch Conferences (www.publisherslaunch.com) have jointly announced the creation of a new one-day event, the Marketing + Publishing Services Conference & Expo, to be held at the Metropolitan Pavilion, New York City, September 26, 2013.
The Marketing + Publishing Services Conference & Expo will provide the latest data, analysis and emerging best practices in mission-critical process areas at publishing companies today – marketing, editorial/production, digital asset management/distribution, and rights and royalties.
This innovative program is carefully priced to allow companies to choose multiple representatives to participate in the full-day event; or attend one or two tracks best suited to their current strategy and business needs.
• The Marketing Conference, programmed in conjunction with Digital Marketing Expert Peter McCarthy formerly of Random House, is a full-day event offering a comprehensive strategy and proven blueprint for book marketing in the digital age
• The Publishing Services Expo offers three finely-targeted “mini-conferences” for critical and often-overlooked publishing constituencies. Each includes a focused two-and-half-hour session that pairs expert educational sessions with vendor and expert ‘speed dating’ to explore and deploy new solutions
“We’re excited about working with Publishers Launch on a conference and expo so perfectly suited to the needs of the publishing community today,” said David Blansfield, President, F+W Media. “Helping publishers understand how to accelerate their transition from print-to-digital, and do so effectively, is why we launched Digital Book World in the first place.”
“We always strive to deliver ‘actionable’ information; this show will deliver on that promise better than anything we’ve ever done before,” said Mike Shatzkin, partner with Michael Cader in Publishers Launch Conferences and founder and CEO of Idea Logical. “Delivering these two related events as a package combines many things we’ve discovered into a great day for publishers to get insights, skills, and tools they can deploy immediately.”
“Both our Digital Book World attendees and the community that surrounds Publishers Launch have identified these areas as their biggest ‘pain points,’” said Gary Lynch, Group Publisher of Digital Book World, a division of F+W Media.“We’re excited to bring this conference to the publishing community at a time when many companies are looking for help and seeking solutions in these specific areas.”
Added Shatzkin, “Pete’s practical and experienced approach to digital marketing – with a strategic framework and tactics clearly defined – makes our Marketing program different from any that has been presented in the book business before. And the three mini-shows in Services will, for each of the three functional areas (Editorial and Production; Digital Asset Management and Distribution; and Rights and Royalties), deliver a concise summary of the issues and immediate contact with experts and solutions providers who can address our attendees’ specific concerns.”
About Digital Book World Owned and operated by F+W Media, Inc., (www.fwcommunity.com) Digital Book World has grown from an annual conference (The Digital Book World Conference + Expo) launched in 2010 to a year-round membership-driven community, focusing on educational and networking resources and events for consumer publishing professionals and their partners, including agents, booksellers and technology vendors. In partnership with select industry consultants, the Community also offers a platform of services for small and mid-sized publishers to help them navigate the digital transition. www.digitalbookworld.com @digibookworld
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About Publishers Launch Conferences Publishers Launch Conferences is a joint venture between Michael Cader, creator of the widely-read Publishers Lunch newsletter and PublishersMarketplace.com web site, and Mike Shatzkin, founder and ceo of The Idea Logical Company and author of the influential Shatzkin Files blog (www.idealog.com). Since 2011, Publishers Launch has crafted comprehensive conference programs to address the urgent needs and business concerns of trade book publishing professionals around the world. www.publisherslaunch.com
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