F+W Audience Development Manager Named to Folio:’s 15 Under 30

Folio: Magazine October 2012NEW YORK – Folio: magazine revealed its 15 Under 30 list cover story spotlighting the younger professionals driving media’s next-gen innovation. Alongside nominees from such publications as The New Atlantic, Forbes, and Lucky, the magazine honored Tiffany Warble, Audience Development Manager for Interweave a division of F+W Media, Inc. The entire list of winners can be seen at foliomag.com

Warble, who started out as an intern with the company, worked her way up over the course of the last three-and-a-half years to Audience Development Manager today. While her responsibilities have varied, Warble is currently managing the SEO and email conversion strategy for five of the 10 Interweave online crafting communities. Over the past three years, the Interweave email subscriber base has grown 125 percent, and our search traffic has improved by 70 percent.

“Tiffany’s success is what makes F+W Media and Interweave unique: it’s how we serve our vertical communities,” said Chad Phelps, Chief Digital Officer. “She very much aligns with and relates to our consumers and is able to see the experience from the user perspective. Coupled with her ability to work cross-functionally with our teams to analyze our results and adjust the outreach strategy accordingly, has led to great growth for the Company. We are very proud of Tiffany and glad to have her on the team.”

“From startups to social media to dramatic business development success stories, each one of Folio:’s 15 Under 30 listmakers displays that unique ability to map a legacy brand’s DNA onto a new media blueprint—a highly prized skill in today’s marketplace,” said Bill Mickey, Editor Folio Magazine. “In our never-ending quest to uncover innovative thinking in magazine media, Folio: is pleased to highlight some of the industry’s brightest young professionals.”