I.D. Magazine Re-launches as Online Design Showcase

Two prominent design brands—I.D. and Behance—come together to
present the best new product and industrial design at www.id-mag.com

Today I.D. Magazine re-launched as the online design destination with a completely re-designed website at www.id-mag.com. In partnership with Behance, this new design destination showcases the best in product industrial design being created today.

The new id-mag.com features user-submitted designs that are carefully curated to offer readers the most innovative work happening today and our partnership with Behance  enables winners of the Annual Design ReviewI.D.’s prestigious annual design competition with an October 1 entry deadline – the opportunity to be featured on the homepage of id-mag.com.  The site will be backed by a strong social media presence (Twitter: @IDOnline Facebook: www.facebook.com/idonline) focused on the larger design conversation.

During its more than 50 years in print, I.D. Magazine was well-recognized as the leading design magazine, garnering a passionate following and multiple National Magazine Awards.

“Many people mourned the loss of I.D. when the print magazine closed and many of these fans asked us to bring I.D. back, online,” says Gary Lynch, publisher and community leader for the design group at F+W Media, I.D.’s parent company. “We’ve considered several ways to accomplish that, but we wanted to do it right, in a way that would do justice to the legacy of the brand. Finding the right partner with an equally strong commitment to the design community was a key objective. For their complementary reach, influence, and impact, Behance is the optimum partner. We couldn’t be more excited to kick off this new era for I.D. with them.”

“Our team is thrilled to leverage Behance’s technology to power this new showcase and provide more exposure to the world’s top talent in the areas of industrial and product design” says Scott Belsky, founder and CEO of Behance.

From 1954 to 2009, I.D. Magazine served as one of America’s leading critical magazines covering the art, business, and culture of design.

Behance is the world’s leading platform for creative professionals to gain exposure and manage their careers. Members of the Behance Network create multi-media portfolios that showcase their work within the Network, as well as throughout partner sites and organizations. Millions of visitors — including top creative companies, recruiters, editors, and more — come to the Network to see the incredible work and find talent to hire. (www.behance.net)

In addition to I.D., F+W Media’s design community includes HOW and Print magazines, online community Imprint, HOW Books, multiple HOW and Print sponsored competitions, HOW Interactive Design and the annual HOW Design Live Conference.

Check out the new site: www.id-mag.com

Press contact: Stacie Berger, Communications Director, F+W Media, sberger@fwmedia.com

Press contact: Alex Krug, Vice President, Behance, alex@behance.com, 646-918-7738