Publishers and E-Commerce: Perfect Together
F+W Media shares how it’s achieved 50 percent growth in e-commerce
“F+W’s strategy includes five steps: organize by community; aggressively digitize all content; build and organize customer databases; study the buying habits and value of each consumer and launch ‘all-in’ e-stores where consumers can find content, products and online learning.
Today the company’s 25 storefronts serve approximately 350,000 unique online shoppers, averaging between 12,000 to 15,000 transactions per month. Average order size is $47, while average units per transaction is 2.2.” Read more >>
Folio: is the definitive source of industry trends and news and tells the stories of those magazine enterprises that are creatively serving readers.