LAS VEGAS, Nev. (June 4, 2013) – World Tea Expo, the most prominent annual event for the industry as well as a launching pad for hundreds of new products into the marketplace, takes place June 7 – 9 in Las Vegas, Nev. at the Las Vegas Convention Center.
The conference and exposition gathers thousands of professionals and businesses, to show them how to capitalize on the tea explosion in the consumer marketplace. The event is a packed three-day platform of new tea products, educational sessions, workshops and tastings. The event is co-located with the new Healthy Beverage Expo, which is dedicated to supporting and fueling the healthy drink segment of the beverage market. Details are available at www.WorldTeaExpo.com and www.HealthyBeverageExpo.com.
“Tea is undoubtedly on an upswing in North America,” says George Jage, founder and director of World Tea Expo, “and there are a lot of factors driving the growth of tea, such as: consumer shifts by our largest two demographics groups; a national war on soda; increased availability of premium product in the market; exciting new tea products; consumer cynicism of large conglomerates; the slow food movement; celebrity endorsement and involvement; national media attention; and continued research on the health benefits of tea. But what drives consumption is taste, and tea has enormous depth and range that other beverages simply can’t compete with.”
According to Jage, some of the new products being featured at 2013 World Tea Expo will revolutionize and excite the tea industry. “World Tea Expo showcases innovations and ‘what’s next’ in tea through: a dynamic exhibit floor that gathers the global industry; in-depth training sessions; and industry experts.”
Organizers expect more than 4,000 attendees from around the globe at 2013 World Tea Expo, where delegates acquire extensive product knowledge, visit more than 200 exposition booths and experience 200+ tea product unveilings.
Exposition hours for World Tea Expo, as well as Healthy Beverage Expo, are: Friday, June 7 from 11 a.m. – 5:30 p.m.; Saturday, June 8 from 11 a.m. – 5:30 p.m.; and Sunday, June 9 from 11 a.m. – 4 p.m.
Highlights include: the 2013 World Tea Expo Best New Product Awards; the North American Tea Championship Winners Tasting Circle; the Wu-Wo Tea Ceremony; the New Business Boot Camp; a World Origin Tasting Tour; Core Conference Seminars; Executive & Technical Content; as well as Focused Tastings and hands-on Skill Building Workshops.
Overall, World Tea Expo covers every facet of the tea ‘explosion,’ while attracting top businesses from more than 50 countries. “It’s an exciting time for tea,” notes Jage.
Note to Editors: Press passes for qualified media can be requested on site in the press room, for those not registered in advance. Contact Aaron Kiel with any media requests or for photos or interviews. Cell: 310-699-4805. firstname.lastname@example.org. Virtual Press Office for World Tea Expo/Healthy Beverage Expo can be found here .
About World Tea Media
World Tea Media, a division of F+W Media, Inc., is an integrated media company dedicated to providing business solutions to the global tea industry. Events include: the annual World Tea Expo, the largest and most prominent event for the industry; the new Healthy Beverage Expo, co-located with World Tea Expo; and World Tea East, the regional event for the northeast, mid-Atlantic and southeast United States. World Tea Media also produces the North American Tea Championship and World Tea News. The North American Tea Championship is the only professional and independent competition that distinguishes the highest quality and best tasting teas commercially available in the North American marketplace. World Tea News is an online portal that offers in-depth news, features and business insight for the global tea industry. World Tea Media is headquartered in Las Vegas, Nev. www.worldteamedia.com